GOLDWET™

Posted by yellowsubmarine

Our deliberately oversimplified guide to who falls where on our taste hierarchies.
Published Feb 1, 2009

{Original Articles}

Our deliberately oversimplified guide to who falls where on our taste hierarchies.

Posted by yellowsubmarine

Posted by yellowsubmarine

Posted by yellowsubmarine

[Original Article]

naoto fukasawa

naoto fukasawa
© designboom

was born in yamanashi prefecture, japan, in1956.
he graduated from tama art university's product
design department in art and 3D design in 1980.
until 1988, fukasawa worked as a designer at
seiko-epson corp.
in 1989, he left japan for the united states.
in san francisco he joined a small office that had
employed 15 persons - ‘ID two’, the predecessor
to ‘IDEO’, which now has 450 staff in san francisco,
palo alto, boston, chicago, london and munich.
after eight years fukasawa returned home.
in 1996, he helped set up ‘IDEO’ in japan - a team
of eight designers working mainly for the japanese
market. he stayed with it until december 2002.
naoto fukasawa he went independent and in
january 2003 he established ‘naoto fukasawa design
in tokyo. fukasawa joined the advisory board of the
japanese company ‘MUJI’.

wall-hung CD player for muji, 1999

in december 2003 he set up a new product brand ’±0’
collaborating with toy company, ‘takara co., ltd’,
and publisher ‘diamonds co.,ltd’, in the area of home
electric appliances and sundry goods design.
as head of design of this new range of products,
he now develops his ideas elaborated in past
years workshops. ‘plusminuszero’ designs and produces
domestic objects, from umbrellas to electronics.
the initial collection includes about 20 pieces
- a humidifier, LCD screen, mini disc player, torch,
rug, electric coffee maker, telephones, a toaster…

LED watch


‘infobar’, a mobile phone for KDDI/AU,

naoto fukasawa is a lecturer in the product design
department musashino art university and tama art university in tokyo.
naoto fukasawa's designs have won more than
50 design awards in europe and america.
his design includes wall mounted cd player / muji,
and infobar / auKDDI. in his recent works, there are
neon / auKDDI and twelve / issey miyake / seiko.
other than japanese projects, there is a range of projects
with italian, german and other european companies.


mini LCD TV for +-0


humidifier for +-0



nf01, massage chair, in collaboration with sanyo



breakfast concepts concepts for national / matsushita
tea maker:
the stainless steel lid acts as a hot plate to keep cups
or a teapot warm and ready to serve.
orange juicer:
another minimal design, reducing a juicer to the
smallest size and incorporating it on top of the glass
from which you drink the juice.
two-slice toaster:
this extremely small toaster is barely larger than two
slices itself.




LCD monitor for NEC-mitsubishi


---
related inks
http://www.naotofukasawa.com
http://www.plusminuszero.jp
http://www.muji.co.jp
http://www.isseymiyake-watch.com/twelve
http://www.au.kddi.com/english/au_design_project

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we met naoto fukasawa in milan, italy on april 18th, 2004
-------------------------------
interview - more click!

more..

what is the best moment of the day?
late afternoon, before I go home.
I look up, I see the sky... that's a good time.

what kind of music do you listen to at the moment?
simple jazz. sometimes japanese music.

do you listen to the radio?
yes.

what books do you have on your bedside table?
a japanese traditional philosophical book.

do you read design magazines?
not much. very seldom.

where do you get news from? newspapers?
around, in the air. I don't read much newspapers,
I don't use the internet nor watch tv,
news is everywhere

do you notice how women are dressing?casual, clean, but I really care about details.
what kind of clothes do you avoid wearing?
a tie.

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do you have any pets?
no.

when you were a child, did you want to become an artist?
I wanted to be a painter.

where do you work on your artistic concepts?
of course in the office, but also... anywhere.
when I get the brief of my client, then I get many ideas.
that's the most exciting moment for me.
if I don’t get ideas at this time, I don’t get them later too.

who would you like to design something for?I don't care.
I like to work in different categories combined together,
that makes something new.
finding resources and trying to design new things.
which project has given you the most satisfaction?
oh ...the telephone.

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do you discuss your work with other artists?
about design... not much.

describe your style, like a good friend of yours would describe it.
I am not interested in buying many things,
I don't have many belongings.
mostly very clean, very simple things.

design means observing objectively.
it means being aware of our living nature,a simple element in
the larger environment.
I like when a project doesn't sell my name or my characteristic,
when it is just an object that happens to be there,
...no, not anonymous, just natural.

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can you describe an evolution in your work from your first projects
to the present day?
my work is now more based on instinct and awareness.
I think I refined the way to distinguish immediately the meanings
relative to an object’s proper place.

is there any designer and/or architect ,
you appreciate a lot?
achille castiglioni.

and those still working?
none.

any advice for the young ?
enjoy designing. it should be fun, not a job. it's a way of life.

do you think that design is becoming too much
like fashion, without real social significance, without
any values to transmit, ... pretty superficial?
I think this happens, it is not the design itself,
it’s the trend of the design world.
some people realize that design has nothing to do
with fashion trends, but actually there is no such thing
as a design that is ‘good’ forever.
the claims ‘I want something new’ and ‘I want something I’ll
never get tired of’ are contradictory and structurally conflictual.
you need both things because the world has two opposite sides:
serious design and fashion, they look at each other and they both
become better. what lasts is what is in harmony.
things that are in harmony with our thoughts (our taste)
rapidly lose interest.

you have used the name ‘without thought’ as the title of some
of your workshops.
can you tell us more about ‘without thought’?
the design of an object corresponds to our unconscious
movements and the environment that surrounds us.
thinking needs time.
feeling can be done in a moment.
when you see something for the first time it seems to be
important. but it’s the later, when you use the object that
you realise that what you’ve missed initially is the essence
of what design is all about.
and that is the idea behind ’without thought.’

what are you afraid of regarding the future
people who are thinking only of making money,
they make a dangerous world.
or those who are only thinking about design.
you need conjunction between the two, its very rare but you
need someone who thinks about both, to get the right answer,
to make a better life in the future.

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Posted by yellowsubmarine